The Winter Legendia project, created in collaboration with Śląskie Wesołe Miasteczko, Poland’s oldest amusement park, showcases how Multidekor helps business partners transform commercial spaces into a winter success story.
The uniqueness of the Winter Legendia concept lies in the successful synergy of two attractions – the amusement park (Legendia operates 17 rides during the winter season) and the light park – with decorative light elements giving people a reason to leave their homes and enjoy outdoor time in winter.
Themed decorations complement the spaces between Legendia’s attractions, creating a thematic light trail and fostering a warm, winter atmosphere. In selected areas, these decorations become full-fledged winter attractions – such as a light maze, tubing hill, carousels, and games that offer interaction and entertainment using decorative elements
What are the business objectives of Winter Legendia?
“Winter Legendia is a project that not only captivates with its aesthetics but also delivers tangible business benefits – from increased park traffic and revenue generation during the off-season to enhancing the brand’s image and expanding media reach,” says Piotr Hopcia, Light Parks Business Development Director at Multidekor.
Why did Legendia choose to partner with Multidekor?
The decision to collaborate was influenced by several factors:
What does the business partnership look like?
“We invested in this partnership because we believe in the potential of such projects to generate long-term revenues and profits for both parties,” says Piotr Hopcia.
Multidekor, as the project investor, developed the conceptual design, produced and delivered the decorations, and manages essential services, including installation, dismantling, maintenance, and storage of the decorations.
Legendia handles ticket sales, marketing activities, staffing, and park operations.
Both parties share the costs of their respective responsibilities and split the ticket revenues. This approach allowed Legendia to avoid the need to purchase decorations, thus minimizing the risk associated with the project’s success. An important aspect of this partnership is that the decorations will be partially or fully replaced before subsequent seasons, ensuring the project retains its freshness and continues to attract returning visitors.
Want your amusement park to operate year-round?
Partnering with Multidekor enables you to transform your park into a magnetic destination, attracting visitors in every season. From planning and design to execution and marketing support – we offer comprehensive solutions that genuinely impact your business results.
We work on a partnership basis, investing in the project’s realization, minimizing your risks.
Don’t wait – leave your contact information, and we’ll get in touch to discuss the potential of your space.
