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An opinion survey among city residents: As many as 85% of them want cities to have Festive Illuminations.

Christmas illuminations are an integral part of the holiday season in cities—this is the opinion of over 80% of those who participated in the survey on light decorations. Even more, 85% of respondents do not want city authorities to completely remove light illuminations from public spaces.

Christmas decorations start appearing in cities as early as November to accompany residents throughout the entire holiday preparation period and even later, into the New Year. According to respondents, the greatest impact on creating this special atmosphere comes from building and street illuminations, as well as Christmas trees placed in main squares or markets – 50% and 52% of those surveyed, respectively, agreed on this. Additionally, 45% of respondents pointed to non-lighting-related decorations. One in three participants also mentioned holiday music being played in public spaces.

 

The holidays should be enjoyable.

he survey results clearly indicate that for the vast majority of city residents, the holiday season is a time when streets and buildings should be decorated with illuminations. Nearly 80% of respondents believe that the presence of holiday light decorations in urban spaces makes the period of preparation for Christmas Eve more enjoyable and positive in the city.

For many people, as the survey also indicated, illuminations are particularly important. This is largely because they are a part of the safe, familiar, and very positive routine to which we have become accustomed. Holiday lights evoke pleasant associations: even if we experienced negative emotions at some point in our lives, a brightly lit city was always there, regardless of our wealth, limitations, or state of mind. If something important suddenly disappears from our daily lives, we will surely notice it, our sense of security will diminish, and for a while, we may feel worse. This can be especially significant during times of social or economic uncertainty, when we need a sense of control over our lives even more. When we lose control in one area (e.g., economically: prices are rising, and we can’t do anything to stop the process), we become more eager to maintain a sense of control in another area. We usually don’t fear losing something we take for granted. However, when we do lose it, that loss can be very symbolic. It’s not just about the lights; it’s about childhood memories, satisfying curiosity, an element of tradition, or the joy associated with the anticipation of Christmas Eve or New Year’s Eve.
says psychologist from SWPS University
Małgorzata Osowiecka

Illuminations make cities stand out.The vast majority of respondents who participated in the opinion survey, as many as 85%, do not want city authorities to completely remove light illuminations from public spaces.

We usually don’t fear losing something we take for granted. However, when we do lose it, that loss can be very symbolic. It’s not just about the lights; it’s about childhood memories, satisfying curiosity, an element of tradition, or the joy associated with the anticipation of Christmas Eve or New Year’s Eve. Only one in ten people supported the complete abandonment of holiday illuminations in the face of rising electricity costs and the ongoing global energy crisis. Importantly, in this context, over 75% of Poles believe that holiday light illuminations during the festive season are a positive distinguishing feature of cities. These kinds of enhancements enrich the atmosphere, especially in small towns and in places that aren’t typically as engaging for residents.
says psychologist from SWPS University
Małgorzata Osowiecka

The survey was conducted by the research firm Insight Lab on behalf of Multidekor on a representative sample of residents of Polish cities (N=1015) using CAWI internet interviews from October 31 to November 1, 2022.

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