Spring has blossomed at Manufaktura in Łódź, where a vibrant transformation has taken place thanks to a collaboration with Multidekor. At the heart of the shopping and entertainment center’s plaza now stand oversized, artistic flower installations—bold, colorful, and unlike anything you’d expect in a retail setting.
These large-scale decorations aren’t just eye-catching; they represent a growing trend in retail: seasonal artistic installations that enhance the shopping experience, engage visitors emotionally, and redefine the way we interact with commercial space.
Beyond traditional holiday decor, shopping malls across Europe are increasingly turning to creative, seasonal experiences to connect with their audiences. Spring decorations featuring giant floral sculptures have become a powerful tool in visual merchandising—sparking emotion, increasing dwell time, and providing perfect backdrops for social media photos.
This year, Manufaktura has once again embraced the unexpected by handing over its exterior square to a garden of giant light-up flowers, offering a high-impact photo experience that delights both locals and tourists.
Designed and implemented by Multidekor—a leader in seasonal lighting and decorative installations for public and retail spaces—the display was created with the goal of attracting both daytime and evening footfall. The floral sculptures, illuminated after dusk, serve as interactive landmarks and experiential touchpoints that blend light, color, and storytelling.
These giant flower sculptures represent a broader shift in how malls activate their outdoor and transitional areas. Seasonal displays like this not only enhance brand visibility but also foster emotional engagement through creativity, beauty, and shareability. By creating Instagram-worthy floral scenes, centers like Manufaktura generate organic reach and word-of-mouth promotion.
Design that transforms space and perception
More and more shopping centers in Poland and across Europe are exploring immersive floral installations, seasonal light art, and creative scenography beyond traditional Christmas lights. This spring’s flower-themed installation at Manufaktura is a testament to how thematic, oversized decorations can deliver standout moments that support both brand and customer experience.
Want your shopping center to stand out this season?
If you’re ready to elevate your space with unforgettable giant flower installations or light-based art for shopping centers, contact Multidekor. We’ll show you how design and illumination can turn your retail environment into a place people don’t just shop—but remember.
