In front of Posnania shopping centre in Poznań, the Magic Light Maze was created – a ticketed winter attraction designed by Multidekor as a unique visitor experience. Inspired by imagination and the fairy-tale aesthetic of Alice in Wonderland, the installation quickly became one of the city’s most recognisable winter attractions.
Developed for Posnania shopping centre, managed by APSYS Polska, the project created a new space for meetings, photography and family entertainment in front of one of the largest shopping centres in Poland.
The project exemplifies Multidekor’s original approach to designing retail spaces under the concept “More than illuminations”, where decorative installations become tools for placemaking and building memorable visitor experiences.
Together, Multidekor and Posnania are setting new trends in retail. Instead of traditional seasonal decorations, a ticketed seasonal attraction was created – one that draws visitors, extends dwell time and strengthens the emotional connection between customers and the destination.
The success of the project was presented by Multidekor together with Posnania at the renowned Solal Marketing Conference 2025, where the results and case study demonstrated the installation’s impact on visitor experience and the attractiveness of the shopping centre.
The Magic Light Maze made for Posnania shows how placemaking projects can strengthen the identity of shopping destinations and create new reasons for visitors to return.
Shopping centres looking to build exceptional visitor experiences are invited to collaborate with Multidekor on retail experience and seasonal attraction projects.
