This winter, the number of visitors to the Garden may exceed 3.5 million, making it one of the most popular winter attractions not only in Poland but also in Europe.
82% of the capital’s residents, including nearly 90% of Warsaw women, are familiar with the Royal Garden of Light. Its popularity has long transcended the city’s boundaries, attracting guests from around the world. As the largest light and music exhibition in Europe, it has become one of the main attractions of the Warsaw metropolitan area during the winter season.
The K+Research survey, conducted in October for Multidekor, reveals that 55% of Warsaw residents have already visited the Royal Garden of Light, with another 32% planning to do so soon. One in three respondents can’t imagine the Wilanów Palace without its annual illumination. Over half of the participants believe the project brings tangible benefits to Warsaw and the Wilanów district, especially in promoting the region across Europe.
Those Who Visit, Often Return
The exhibition, which opened on October 19 this year, will remain open to guests until the end of February next year. Since its debut in the 2012/2013 season, the project has attracted over 3 million visitors, and hundreds of thousands more are expected this year.
For Young and Old Alike
Additional data confirms that this place is for everyone. 71% of survey participants agree that the Royal Garden of Light fits the character of the Wilanów Palace. This result demonstrates how modern and bold projects, like the large-scale light and music exhibition, can beautifully complement historical sites, transforming stereotypical perceptions of them. It’s also a way to attract younger visitors, who, according to the survey, come as frequently, if not more so, than older generations. Women (59%) are slightly more frequent visitors than men (51%).
A Project that Pays Off in Many Ways
The synergy between the exhibition and the Wilanów Museum generates specific financial benefits beyond covering the exhibition and installation costs. Ticket sales significantly contribute to the Museum’s budget, funding its statutory objectives, such as the conservation of the palace’s gardens and monuments. This keeps Wilanów attractive both as a tourist and educational site throughout the year, though it’s at its busiest during winter. One of the most impressive elements of the holiday exhibition is the 3D video mapping, which animates the facade of the Palace of King Jan III with dynamic projections and an engaging historical narrative. The Royal Garden of Light is also one of the first initiatives of its kind in Europe, inspiring other historic residences, such as the Palace of Versailles in Paris and Kew Gardens in London.
